Page Comparison

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Recommendation

Reasoning

Background

Why is professional graphic design necessary?

If end users don’t know about it, or don’t understand it, then it will be a last mile failure. Having professional clear communications on the value of this product and how to use it will be crucial to the ongoing success of the product / system.

The End User Outreach Subcommittee will be creating communications and training items for end users. It is unclear how graphic design will be handled for this project. While many campuses may have graphic designers on their library staff, no members of any campus graphic design unit is represented in the EUOS.

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Discovery FG is also exploring branding for Primo VE → obviously the graphic designer will need instructions on what to design, but that’s not strictly necessary for THIS decision to go forward.

Questions to consider

1. What are the minimum needs:

   1. Logo (multiple formats)

   2. Infographic that describes SILS itself

   3. Template

2. What already exists?

   1. SILS Project existing branding stuff (GDrive): https://drive.google.com/drive/u/0/folders/1OO7bJ_zVyxJRj3N6cZA5EMwwrWjYoX5G

      1. SILS Project will be very different from final whatever our product is.

3. Think broadly in researching resources:

   1. All campus libraries + campuses themselves

   2. CDL → draft Sarah Houghton for homework assignment?

   3. UCOP itself?

Action Log