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Recommendation
Reasoning
Background
Why is professional graphic design necessary?
If end users don’t know about it, or don’t understand it, then it will be a last mile failure. Having professional clear communications on the value of this product and how to use it will be crucial to the ongoing success of the product / system.
The End User Outreach Subcommittee will be creating communications and training items for end users. It is unclear how graphic design will be handled for this project. While many campuses may have graphic designers on their library staff, no members of any campus graphic design unit is represented in the EUOS.
Graphic designers for this project will be important for the following:
Developing a standardized logo or graphical identity for the project for future communications
Developing graphics that can be re-used by all campuses for websites, newsletters, and other media
Developing digital/print posters or infographics
Possible recommendations:
Identify and add one or more graphic designers to the SILS project to create a uniform brand identity as well as visual designs for marketing and educational purposes.
RECOMMEND: Based on availability of graphic designers, EUOS will make one of two recommendations:
EUOS will recommend one or more graphic designers be added to EUOS.
If no graphic designers are available from any campus, then EUOS will recommend a graphic designer be contracted for this project. A separate decision page will be created to determine the nature of the hiring process.
Dependencies
Discovery FG is also exploring branding for Primo VE → obviously the graphic designer will need instructions on what to design, but that’s not strictly necessary for THIS decision to go forward.
Questions to consider
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What are the minimum needs:
Logo (multiple formats)
Infographic that describes SILS itself
Template
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What already exists?
SILS Project existing branding stuff (GDrive): https://drive.google.com/drive/u/0/folders/1OO7bJ_zVyxJRj3N6cZA5EMwwrWjYoX5G
SILS Project will be very different from final whatever our product is.
Think broadly in researching resources:
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All campus libraries + campuses themselves
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CDL → draft Sarah Houghton for homework assignment?
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Action Log
Action/Point Person | Expected Completion Date | Notes | Status |
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