SILS Project End User Communications Webpage

Legend: NOT STARTED STALLED DECIDED

Status	IN PROGRESS
Description	Investigate the need for a central webpage of information about the SILS project for an end user audience, and make a recommendation
Decision
Owning group	End User Outreach Subgroup
Approver	Training and Outreach Coordinators (or WG if escalation needed)
Stakeholders	R = EUOS A = EUOS C = PM Group / Communications Leads I = WG / Local campuses / Everyone
Decision-making process	EUOS will investigate the needs and possible structure of a central webpage about the SILS project to communicate information to end users. When do we need it? By Spring 2021 - as communications to end users ramps up What needs to be on it? EUO determines How will we get the information that needs to be on it? EUO determines in conjunction with other SILS team Where will it live? Needs to be somewhere high level (UC website, COULs website, etc.) Potential move into https://libraries.universityofcalifornia.edu/about/initiatives - need to talk to PM group. Who will build it? Requires specialized knowledge on website design. Need to determine where it will live first. How do we test before launch? EUO determines, later in the process. Where do people go for more information? Two tiered - “buck stops here” contact, plus other info based on page content. Will we store training materials here? EUO determines.
Priority
Due date	01 Sep 2020

Recommendation

Reasoning

Background

Why is professional graphic design necessary?

If end users don’t know about it, or don’t understand it, then it will be a last mile failure. Having professional clear communications on the value of this product and how to use it will be crucial to the ongoing success of the product / system.

The End User Outreach Subcommittee will be creating communications and training items for end users. It is unclear how graphic design will be handled for this project. While many campuses may have graphic designers on their library staff, no members of any campus graphic design unit is represented in the EUOS.

Graphic designers for this project will be important for the following:

Developing a standardized logo or graphical identity for the project for future communications
Developing graphics that can be re-used by all campuses for websites, newsletters, and other media
Developing digital/print posters or infographics

Possible recommendations:

Identify and add one or more graphic designers to the SILS project to create a uniform brand identity as well as visual designs for marketing and educational purposes.
RECOMMEND: Based on availability of graphic designers, EUOS will make one of two recommendations:
- EUOS will recommend one or more graphic designers be added to EUOS.
- If no graphic designers are available from any campus, then EUOS will recommend a graphic designer be contracted for this project. A separate decision page will be created to determine the nature of the hiring process.

Dependencies

Discovery FG is also exploring branding for Primo VE → obviously the graphic designer will need instructions on what to design, but that’s not strictly necessary for THIS decision to go forward.

Questions to consider

What are the minimum needs:
1. Logo (multiple formats)
2. Infographic that describes SILS itself
3. Template
What already exists?
1. SILS Project existing branding stuff (GDrive): https://drive.google.com/drive/u/0/folders/1OO7bJ_zVyxJRj3N6cZA5EMwwrWjYoX5G
  1. SILS Project will be very different from final whatever our product is.
Think broadly in researching resources:
1. All campus libraries + campuses themselves
2. CDL → draft Sarah Houghton for homework assignment?
3. UCOP itself?

Action Log

Action/Point Person	Expected Completion Date	Notes	Status