(Go Live) Primo VE User Interface Branding Elements

Legend: NOT STARTED IN PROGRESS STALLED DECIDED

Status	IN PROGRESS
Scope	IMPLEMENTATION
Description	Decide how will UC Libraries incorporate campus and UC Library Search branding elements in the 10 campus Primo VE user interfaces
Decision	Campuses should display their local branding in the upper left; the UC Library Search wordmark should be displayed in the top section (either next to campus branding or next to the search box)
Owning group	Discovery FG Josephine Tan and Jess Waggoner, co-chairs
Approver	PPC
Stakeholders	R = Discovery FG A = C = EUOS, Communications I = Local Implementation Teams
Decision-making process	Discovery FG will review the branding elements decision for Vanguard phase Discovery FG will review the Resource Lake and confirm with Communications acceptable use of the UC Library Search wordmark Discovery FG will evaluate the incorporation of branding elements in other consortial Primo environments
Priority	Mandatory before Go-live
Due date	TBD

Recommendations

Discovery FG recommends harmonizing on the following branding elements in Primo VE:

Each campus will include their own branding in the Logo area of Primo VE
Each campus will incorporate the UC Library Search wordmark in the top section of Primo VE.
- Next to the campus branding in the logo area OR to the left of the search box are recommended options
- Campuses may choose any color variation available within the Resource Lake, ensuring adequate contrast with their background color
- Campuses should follow the wordmark usage guidelines
Each campus may customize their Primo VE fonts and color scheme (eg. to correspond to the local campus or library website color scheme) in accordance with accessibility standards
- For evaluating accessibility factors, consult:
  - Font contrast checker: https://webaim.org/resources/contrastchecker/
  - Link contrast checker: https://webaim.org/resources/linkcontrastchecker/

Reasoning

We want to provide a balance between incorporating individual campus identity while maintaining end user awareness of the UC Library Search system identity

Background

The SILS Working Group was charged in phase 4 to “Consider systemwide/shared branding of the SILS and when changes should be made (i.e. before or after implementation)”. The Working Group selected the name “UC Library Search” and this name was approved by CoUL.

Proposal: Discovery FG should make a recommendation on Primo VE user interface branding elements and how to incorporate the UC Library Search system name.

Working assumptions:

Campuses need/want to include their campus identity in their Primo VE system
It is desirable to include the UC Library Search system name in all campus instances

Dependencies

Established graphics and identity guidelines for the UC Library Search wordmark

Questions to consider

To what extent, if any, should the look/feel (colors, fonts, etc.) be harmonized between campuses?
Where should the UC Library Search wordmark be placed? And should this placement be harmonized?
Should all campuses use the same wordmark color?
What accessibility factors should be considered, e.g., color contrast?

Action Log

Action/Point Person	Expected Completion Date	Notes	Status
Review branding elements in other consortial environments	April 6, 2021	Reviewed CSU and SUNY Primo sites	Complete
Consult with EUOS and Communications team	May 20, 2021
Forward decision to local teams so they can determine wordmark color and placement before Go Live	May 24, 2021